Smart marketers are not limiting themselves to the English market. Instead, they are taking their best selling products and getting those products and the associated product funnels translated over to French, Italian, Spanish, etc.
Here’s how to do it:
Unless you’re really sure you want to invest the money, do NOT go with a professional translation service because the cost will be too prohibitive. Not to mention their translations can be too dry and boring to be effective, especially on the sales material.
Instead, find someone on Upwork or Fiverr who is fluent both in English and the language you’re translating your work into. They must be fluent enough to thoroughly know the slang and colloquialisms of that language.
Have them translate the product, the sales letter, the emails, the squeeze page, etc. Also have them translate a month’s worth of PPC ads to bring in new subscribers to your funnel. You’ll want a month’s worth because it can take you that long to test and tweak your ad campaigns.
Then retain that person with a small monthly fee to handle all customer support emails for you.
Rinse and repeat with another language.
No Products of Your Own? No Problem…
Negotiate with product owners for the rights to sell their products in other languages. You might pay them a flat fee, or a percentage of sales after your initial expenses are recovered.
You could build an entire business doing this one thing – getting licensing rights to popular products and translating them to various languages.
And if you’re fluent in another language, then you don’t even need to hire a translator if you’re willing to do the translation yourself.
Comments are closed.