Author Archive | Lawrence

…“OUCH!” Yes, it’s an old joke indeed. But what if… What if the guy walked into the bar, sat down next to you, and told you the following story:

“3 years ago I was flat broke, working at a department store waiting on people all day for minimum wage and hating it. I knew there was a better way – there just HAD to be – and I kept hearing about this “Internet Marketing” thing. So I did research, bought courses, haunted the top marketing forums and finally made my first move.

I made several thousand dollars from that site over the next 4 months, and then I sold it for several thousand more. And I was on my way. Today I own 22 sites earning me money, and I owe it all to that one concept – doing what has already been proven to work.”

I know you’re trying to make it online, and you think you have to have this incredibly brilliant idea that no one has ever had before, but you don’t. You simply need to find out what’s already working and DO THAT.

Online success isn’t hard. In fact, it’s been right under your nose all this time. You just have to reach out and grab it.

We talk all the time about having a great headline to draw your visitors into reading your blog posts. After all, while 80% of people will read the headline, only 20% of those will begin reading the post itself.

But what about writing effective headlines that not only get your posts read, but get them shared, too? While a good headline will get your article read, the RIGHT headline will increase shares through social media. That’s why I’ve compiled 5 of the very best tips for writing the kind of headlines your readers can’t help but share.

Make your headline extremely easy to read and understand. Sure, your die-hard fans know you and know what you write about, so you can be clever with them and they’ll still understand. But if you’re writing cryptic headlines that only they can decipher, they’re not likely share it with others. And even if they do share, their fans and followers aren’t likely to click something that isn’t perfectly clear.

If your headline is, “27 Ways to Stitch Time on Blog Posts” most people will be clueless about what you’re saying and they won’t click the link. And you regular readers probably won’t even share the link in the first place. But if you write, “27 Ways to Save Time Writing Blog Posts,” then it becomes very clear what your post can do for them.

Make your headline irresistible. Remember, the whole purpose of a headline is to entice the visitor into reading, or in this case, to compel the person on social media to click the link and go to your post.

So how do you make headlines irresistible? One way is to offer massive value to the reader. “How to save $200 on your heating bill with a 5 min phone call.” Of course the value doesn’t have to be monetary. “3 ways to know if your marriage is in trouble and 7 ways to save it.” That’s offering huge value.

Another irresistible method is to share insider knowledge, secrets or the latest gossip. People love to get the lowdown. “This movie star’s secrets to a bodacious bottom.”

Then there’s the common enemy theme. “How corporate greed will make your children into slaves.” Ouch.

Ask a question, such as, “Do you know how to buy a house for nothing down?” or “Do you know how to look 5 years younger and 10 pounds lighter in 3 seconds?” By the way, the answer to that second question is to stand up straight and tall instead of slouching.

Use curiosity when appropriate. If your article is all about how a peanut butter sandwich inspired you to earn $10,000 in a weekend, then use that in your headline, but only if it’s true. Don’t use curiosity as a bait and switch – you’ll just annoy your new visitors.

Make your headline short(er). Remember, Tweets are limited to 280 characters. That includes the title, shortened URL, hashtags and so forth. That doesn’t leave a lot of room for your title, so make every word count.

Be the person readers want to share with others. If your integrity is questionable, if it’s unclear who you are, if there is any ambiguity or negativity associated with your name and persona, readers will hesitate to share you with others.

This doesn’t mean you can’t hold controversial opinions, though. In fact, being somewhat controversial is perhaps the best way of all to get your readers to share your posts with their followers.

Just a little strategy can go a long way towards getting your readers to share your posts, thus increasing your traffic. Be sure you have system in place to capture the email addresses of your new visitors, too, along with links to your main social media counts. Once you get these new readers, you don’t want to lose them.

Okay, so you’re still growing your online business and there are people in your niche you’d like to reach out to. Maybe they have bigger lists, more blog readers, more exposure, more clout and so forth. And like any sane marketer, you’d love to hitch your wagon to their star, or at least make a friend in the business… So how can you do it?

One way NOT to do it goes like this:

Hi Joe Smith, you don’t know me but I love your (blog / product / website) and would really like it if you would (mention my blog / promote my product / email for me) etc.

Sincerely, New guy

If that sounds even remotely like emails you’ve sent in the past, realize you are not alone – many new marketers make the mistake of starting a correspondence with what the other person can do for them.

And what does the recipient actually hear when they read these messages? Something like, “You’ve worked hard to build your business, now drop everything and let me – a total stranger – piggy back off your success for free.”

Ouch.

Is it any wonder why they seldom respond?

So how do you get better known people and influencers in your niche to pay attention to you? Here are 7 methods proven to work:

Mention and link often. Mention them in a blog post, point to a specific article they wrote and blog about it, share their stuff on social media and so forth. Then TELL them you mentioned them. “John, loved your article on ___, especially what you said about ___. Just wanted to let you know I included you in my latest blog post here ___ and sent your article link to my followers on Twitter, too.”

Make lists, round-ups and recaps. List the 20 most influential bloggers/chefs/snipers/___. Or make a list of the 10 people you most admire and why. Or do a weekly round-up of all the best of the best in your niche for the current week. The main point here again is to link out to the influencers in a very real, authentic way and then let them know about it.

Build on something they’ve done. Let’s say your guru of choice wrote a great post – now you’re going to write your own post that first declares how much you appreciate their post, and secondly builds upon what they said. If they wrote about 10 ways to increase conversions, you might point to their article as being a must read, and then add your own 10 ways for a total of 20. Or you might show how to take what they teach and ramp it up a notch or even throw it into high gear. The point is to acknowledge their work and use it as your own inspiration to create something even better. And remember to email them and let them know about your article – it’s possible they will blast it out through their social media accounts and possibly even to their list.

Repackage what they’ve done. Your favorite influencer wrote a great post on the 20 newest trends of the year? Turn their post into an infographic, video or slideshow presentation, then email them and let them know. If you do this well you are almost assured they will share this with their followers.

Quote them. They’re the expert, right? So when you’re writing a post, quote them as proof of what you’re saying or teaching. Be sure you link to them when you do. And as ever, let them know you quoted them.

Send them a thank you. For no reason, except that they rock. This could be a gift certificate, an actual card in the mail – maybe a book you picked out for them from Amazon. Attach a note that let’s them know this is a thank you for all that they’ve done for you. Used in conjunction with any of the above methods, you will become unforgettable.

Offer to do a service for them. For free. No strings whatsoever, it’s simply your way of thanking them for how their posts, articles, products, etc. have helped you. If you’re good at graphic design or caricatures, create one of them or their product. If you’re good at photos, offer to let them use yours for free. If you’re good at writing emails, offer to write one promoting a product of theirs that you love, and so forth.

Everyone was at one time a complete stranger to everyone else but their own mother. Yet they were able to make connections, and so can you. Don’t let someone’s stature in your niche stop you, just know that the best approaches come from an attitude of gratitude. Be an asset rather than someone looking to get a free step up, and always have the goal of building a long term friendship first, with business coming in a distant second.

One of the toughest things about blogging is the self-imposed pressure to always have a terrific, earth-shattering, life changing blog post that makes people catch fire reading it.

You know what I mean. You’ve got that little voice whispering in your ear that if your posts don’t measure up to some impossibly high standard you’ve set, then all is lost and the world will know that you’re a fraud.

The good news is, it simply isn’t true. You don’t need every post to be a 2,000 word masterpiece or the final definitive word on your topic. Instead, all you need is content that gives your readers what they want. That’s it. Your readers want to know the latest news or the best methods? Then that’s what you give them. Forget trying to be a great writer and instead focus on being your readers’ ‘friend in the business’ and you’ll be an AMAZING blogger.

Here are 10.5 more tips to take some of the blogging pressure off of you and put the fun back into blogging:

Make yourself a posting schedule and then stick to it as regularly as you brush your teeth. Surprisingly, having a blogging schedule actually makes it easier for you to blog. It provides soft deadlines that keep you motivated to sit down and write. You won’t be able to put off your blogging if your readers expect a new post every Tuesday and Friday, and you know it.

Keep a running list of blogging ideas. Use a program like Evernote to keep track of your ideas and the resources you can draw from when writing your posts.

Forget being totally original. Seriously. Every idea is built upon or inspired by some one else’s idea. So give credit where credit is due, provide your own unique twist or take on the subject and relax – no one expects you to reinvent anything.

Re-purpose your content and other people’s content, too. Curate, list, pull bits and pieces from here and there – it’s all good. Just give credit to everyone you sourced from. And go back to your own content and see if you can’t update it, re-purpose it, mix it up or whatever. Odds are if you’ve been blogging for more than a year then you’ve got a small goldmine of content you can mine to create new content.

Be more of a reporter and less of an expert. Being the go-to expert in your niche is difficult, especially when you’re new to blogging. The pressure can become so unbearable that you cease to write, afraid you’ll pen something that will make you look foolish in your readers’ eyes.

But if you place your focus on reporting instead of being the absolute authority, magic will happen. You’ll feel freer to express your own opinions, you’ll find it’s far easier to write posts, and because you are referencing other authorities and experts in your niche, you become your own authority to your readers.

Mix up your content. Are you only writing blog posts? Then add videos. Are you only podcasting? Then write blog posts. If you limit yourself to one media, you’re also limiting the number of people who will engage in and benefit from your content.

Short is great. So is long. There was a time when it was suggested (actually, I saw this again quite recently) that no post should be under 2,000 words, and all posts should take days to write and be the absolute authority on whatever you’re writing about.

Hogwash. I briefly mentioned this in the beginning – write as much as you need to. If you can cover your topic in 200 words, DO IT. If it takes 2,000 words, then just make sure you’re holding your readers’ attention for the ENTIRE 2,000.

This reminds me of the “short sales letter vs long sales letter” debate. It’s a stupid, ridiculous debate, and here’s why: A blog post or a sales letter should be exactly as long as it needs to be and no longer. Period.

Stop leaving terrific blog comments on other people’s blogs. Seriously. You just read a post on a high traffic blog and you’ve got your own opinion or insight you want to share that you’re sure will help that blog’s readers.

Don’t do it. Instead, create your own post on your own blog and link back to the original blog. Then let the original blog know that you mentioned and linked to them in your post. This way your blog has more great content and who knows? You might get a backlink from the blog you referenced.

Use images. Every. Time. Maybe more than once, too. It’s irrefutable that images work at grabbing attention, so make sure that every post you make has at least one image. And be sure to place a caption under the image, because people are far more likely to read the image caption than anything else on the page (other than the headline, of course.)

Publish your articles on other sites. Sites like LinkedIn, The Huffington Post and many, many others allow content to be republished on their sites as long as it fits their guidelines. This is a terrific way to pick up new subscribers by posting a link back to your own profile or blog.

And what about Google’s duplicate content penalty? The duplicate content penalty doesn’t apply to syndication or curation. If it did, you’d never see a major news site appear in the top of the search results because they all subscribe to services that helps them get duplicate content, such as the Associated Press. And bloggers who frequently syndicate their content to other quality sites report that they receive no penalties what-so-ever.

10.5. Ask for the subscribe. Ask. And ask. But don’t be obnoxious. You wrote a post on getting traffic, and you’ve got a free report on even more ways to get traffic? Ask them to subscribe right there at the end of your post. “To get 27 more ways to get targeted, free traffic with the push of a button, simply tell me where to send the report and it’s yours.”

If you’ve been having trouble blogging on a regular basis, hopefully reading this has made you realize that blogging doesn’t need to be stressful. The rules are not as rigid and some would have you believe, and the most important thing of all is to simply give your readers what they want and lots of it, in whatever form it might take.

I see new marketers all the time freeze up with fear. They’ll have a great idea for their business and start to act on it, all excited. Then something happens, something that plants the seed of doubt, and suddenly they’re asking, “Who am I to be doing this?”

Maybe they have something great to teach that would help others, or they have a different way of doing things that would solve people’s problems. Whatever their idea or their business, that seed of doubt takes root. They get scared. They become self-conscious. And they doubt themselves and their abilities.

This is when I tell them, “It’s not about you, it’s about your customers. It’s about the people you’re going to help.”

Imagine you’re about to go on stage to present information that will change the lives of your audience. But you’re nervous. You think you’re not a good presenter. You’re focused on how you’ll look and how you’ll sound and what the audience will think about you.

This is the wrong focus.

If you focus instead on helping those people, if you focus on THEM and not YOU, then you will find it easy to give your message.

I’ll give you an example: Just as you’re going on stage to make your presentation, someone whispers in your ear, “The building is on fire, we’ve got to evacuate these people NOW!”

Do you hesitate? Do you wonder what you’ll say at the microphone? Do you worry about how you’ll look and sound? NO! You rush onto the stage and immediately start directing people to find the nearest exit and go to it now. You tell them to stay calm, to move swiftly, to leave no one behind. If you see smoke coming from the back, you direct people to the front. You say and do whatever it takes to get those people out of there.

And lo and behold, not ONCE during that process did you think about YOURSELF.

Magic indeed.

If you have doubt – If you’re worried – If you’re scared – Then you’re thinking about yourself and you’re NOT thinking about your customer.

Remember, it’s not about you – it’s about them.

Whatever it is that you want to do – just begin. Don’t think about doing the whole thing, because you don’t have to do the whole thing… You only need to take the first step.

Most people don’t start because they’re thinking about the whole thing. It’s too big. There’s too many obstacles. They don’t know how they’ll do it all.

The thought of the whole project is overwhelming and paralyzing. It’s easier to put it off…

“I’ll start it later when I have time. When I finish this and that. When the kids are gone. When I’m retired. When life isn’t so hectic.”

Life is always hectic. It’s busy. It’s a whirlwind. But we decide what we do with each moment. So just start. Just begin.

You want to exercise but you don’t have time? Just do 10 minutes a day, everyday. Just start. Don’t worry about running marathons, just do 10 minutes today. Then tomorrow, do 10 minutes more.

You want to write a book? No one can write an entire book. But anyone can start. Just write for 10 minutes, that’s all. Easy, right? Look at the clock. An hour has passed and you’re still writing.

Challenge is good. Little challenges. Lots of them. Just begin. Don’t climb Everest, climb the jungle gym. You can do that. Tomorrow climb the hill behind your house. Lots of little challenges add up.

Do you want to learn to play the piano? Just begin. Imagine if you had started when you were a kid and played 10 minutes everyday. By now you would impress almost anyone. Now imagine you start today – in 5 years, who knows? You might be entertaining your family and friends during the holidays, but not if you don’t begin.

You want to start a business. Ooooh, scary. So many things you’ll have to learn. Better to wait, right? No. Just begin. Just start.

Everything conspires to keep you from beginning. But there is power and magic in taking that first step, because it’s the first step that leads to the second, and the second to the third.

If you never begin, you will have only regret. By starting, you can create your own future.

All you need to do is begin.

You can have all the traffic in the world, but if it’s not converting, then you’re not making money. That’s why the crucial key to making money online is conversions.

How compelling is your presentation? How many prospects out of 100 actually BUY your product, both today and during your follow up sequence? Conversions are where you make your real money, both today and in the future. Affiliates won’t promote you if your offer isn’t converting. But if you have a high converting offer, affiliates will send you as much traffic as you can handle and sometimes more.

So how compelling is your sales letter? How branded are you? People buy from those they perceive have the answers. People buy from those they admire and from those they trust have the solutions to their desires.

There are many conversion techniques, but the big 3 to focus your efforts on are:

– Social proof factors like testimonials
– Claims backed by proof
– Scarcity

In fact if you were to focus all of your efforts on the first two – proof – then your offer would convert. Add in scarcity and you can’t miss.

I’m going to say something here that will seem almost sacrilegious to many marketers: Forget traffic. Traffic is simply a byproduct of conversions. If your offer is converting, you’ll have affiliates wanting to promote it. Just get 3 affiliates, and those affiliates will tell their affiliate friends how great your product is converting and so forth.

But if you can’t convert then you can’t get affiliates. And if your offer isn’t converting you’re also not going to spend time or money on traffic because it will be a waste. Think about this: When you convert and convert well, you can BUY all the traffic you want. You don’t even need affiliates. If you can spend $100 to make $110 then you’re in business. Increase your conversions and make $150 or $200 or more for every $100 you spend, and lounging on that beach can finally become a reality.

But you probably won’t want to get lazy on a beach because when you can convert, this business becomes addictive. You suddenly find you can make a LOT of money and you want to see that money continue to pour in.

Traffic is not money – CONVERSIONS are money. Yet I see marketers totally focused on getting traffic. They think if they can just get MORE traffic, they’ll make money. But if the traffic they’re already getting isn’t converting, how will more traffic help?

Sadly the vast, vast majority of people in this market don’t know a thing about conversions. They’re newbies and they ignore the one thing that is the most critical, most crucial, the paramount thing to make money in this business. It’s the one place you find the money – conversions.

Yet everyone stays away from studying and learning conversions. If they would just focus on how to get their offers to convert, they’d have tremendous results, more than they could even anticipate.

When you start focusing on conversions, the money will come.

So what should you study to convert better? What should you test? I’ve covered many conversion techniques in the past, but here’s a short list to get you started.

Study copywriting. I don’t know why, but copywriting tends to be something most marketers just gloss over, as though it’s the least important element. It’s not. If you have a great offer but do a lousy job of selling that offer to the prospect, you won’t convert. It’s that simple. Changes in your sales letter, or even entirely new sales letters or videos, can make all the difference. You’ve simply got to study what works and practice, practice, practice.

Social proof is huge. The prospect wants to know for a FACT that your product will do what you say it will do. They want to know that others have tried it and gotten the results you promise. They even want to know that your product is selling and selling well. Don’t just dump a few testimonials at the end of your sales presentation – weave them throughout. Make them the foundation upon which you build your sales letters and videos. And make them real, from real people who had real doubts until they actually experienced your product.

Another conversion element online marketers tend to ignore is branding – especially branding yourself. Make a name for yourself in your industry or niche. Become the go-to expert, the answer guy or gal people turn to for solutions. When you’ve built yourself a name, your name alone will make sales from your most loyal fans. They really will see you’ve got a new product, scroll down and hit the buy button. But it takes time and effort to build your brand and your reputation, and most marketers aren’t willing to do what it takes.

Decide what you and your brand stand for. You can’t be all things to all people, so choose who you want to be and then become that person, that expert. Build relationships with people in your niche, especially with potential JV partners who will mail your offers for you. Put a great deal of thought into how you present your products, what you put into your email sequences, what your graphics look like and so forth. This is a BUSINESS, not a magic button.

Branding and being a celebrity is actually the highest form of conversions because you build a reputation of knowing your niche. You’re talked about and people know you only put out real value and they buy based upon your name alone. You’re an expert, an authority figure. When Stephen King puts out a new book, do you think he needs to ‘sell’ it to his readers? No. They just buy it because HE wrote it, and they know they’re going to like it.

Give yourself a title. Who said, “I’m the greatest.”? Mohammed Ali, and everyone else took up the cry. Who said, “I’m the hardest working man in show business.”? James Brown, and that became his title.

Gary Halbert said, “I am the world’s greatest copywriter, and if you don’t believe me, you can go to my website. It says it there.” And the branding caught on and people called him the world’s greatest copywriter.

So don’t wait for someone else to give yourself a title, give it to yourself. Repeat it often enough and it will in fact stick, and after awhile few people will even know or remember that it was you who gave yourself the title.

Bottom Line: When you focus on something (like conversions) the answers just start to appear. When you study emails and sales letters, ask yourself what the technique is, what the person is doing that makes it successful. Read between the lines. Make ‘conversions’ your mantra and you cannot go wrong in this business.

Finding advice on how to make money online is easy, it’s EVERYWHERE for a price. But it’s not all created equal. In fact, some of that IM advice can be downright harmful to your wallet and it can even erode your confidence that you can make this business successful.

That’s why I’ve assembled some of the best IM advice I’ve received over the years, so you can can hit the ground running and begin building a REAL business FAST.
Sell or market the CORE solution that people want in your market. This the one BIG reason why they’re in this market – the one thing they really, really want above anything else, also known as your BIG benefit. Don’t get sidetracked here – we’re talking about their main dream, their main desire, the ONE big thing that if they could have anything in your niche, that would be it.
In health, it’s often how to lose weight. Not how to count calories. Not the latest diet or exercise program. No one want’s a diet. No one wants to exercise (well, most people don’t.) But what they do want is to LOSE WEIGHT.
Don’t sell calorie counters and diets and exercise programs, sell them on how they’re going to FINALLY lose that weight. Don’t sell them on the latest iron pumping routine, sell them on how they’re going to have so many muscles the ladies will swoon. Don’t sell them on the latest herbal remedy, sell them on what that remedy gives them – more energy, no more ugly skin, younger looks, etc.
In Internet Marketing, it’s how to make money. They don’t want a traffic tool or a website builder or a new plug-in or even a new money generating program – they want the MONEY these things can bring. So if you’re selling a WordPress plug-in, then spin it in such a way that it shows your prospects how it will make them more money. Market to people’s core desire and you cannot go wrong.
Be a sales person. That’s right – SELL. Yes, it is a four letter word for some, but it’s one you should be proud of. Sales people are some of the highest paid people in the world, regardless of whether they do their selling online or offline. Never, ever be afraid or ashamed to sell.
Sell to the newbies. In almost any market you can think of, the real money is made on the newbies because… a) there are so many more of them b) there are new ones all the time c) they’re eager to spend money to get the result they want d) they’re far easier to please than a pro.
Someone who wants to make money online? They’re a newbie. Someone who wants to lose weight? Yes, they’re a newbie, too. Someone who wants to get lots of exciting dates? Again, they’re a newbie.
So what’s a newbie exactly? Someone who lacks the foundational, basic information they need to get the result they seek.
Watch to see what the newbies in your market are buying, and then learn it so you can sell it. Find the solutions they seek and sell those, using your own words. You might find a technique someone is selling quite well for $27. You buy the product, learn the technique, and then create your own product using your own words and sell that. You might even present it in an entirely different manner which allows you to charge far more, such as packaging it as a $497 coaching program. Do learn from others, don’t steal, and do sell what people are looking for.
It’s all about presentation. How do you convert a $27 solution into a $497 solution? Presentation and perception, it’s that simple. Do you really think one new car is worth $20,000 while another is somehow worth $200,000? Not really. It’s simply a matter of presentation and perception – packaging and presenting your product in a manner that fetches the higher price.
Know that you cannot create products fast enough to meet the demand of many marketplaces. People want the products and they want them NOW, and the products don’t have to be perfect, either. Knowing this should give you the confidence to get busy producing products instead of just thinking about it.
Build a reputation in your marketplace. Whatever it is that you sell, you want to build a reputation as being the expert, whether it’s dating, relationships, weight loss, making money, list building, etc. If you don’t have the reputation in the beginning, partner with people who do. Make products with them, do interviews with them, do joint promotions and so forth. In fact, you can create infinite businesses simply by always joining with an expert. They provide the knowledge, you provide the marketing skills, and together you make and sell products.
Your reputation is your presentation, so look and act successful. Have authority, presence and be the expert (or partner with the expert.)
Pick a big niche where people buy things over and over again. Pick a niche where you want to learn, then learn the stuff and sell it. Money loves speed, so just pick something and run with it.
Get more aggressive than you’re used to being. Have a “I don’t give a damn, get it done” attitude. Force things to happen. Stop worrying about what other people think. Don’t worry about your peers – your peers don’t buy from you, your customers do. Provide more value than the price is asking. Get aggressive selling your stuff, branding yourself and making money.
Decide to be an authoritative, celebrity type of person. “This is me, check me out, I don’t care what you think, I’m going to have fun.” This world needs more leaders. Most people just want to be lead, which makes an incredible opportunity to be a leader. And if you’re a leader, the world will get out of your way and do what you tell them to do. They will admire and follow you, and buy from you.
Be authoritative for one day and see what happens – people want leaders. Go ahead, try it today. You’ll gain more confidence in one day than you otherwise would in a year of working the business, and people will follow whereever you lead them.
Use your real name in the market you’re passionate about, use a pen name in other markets. Get a picture of yourself, or a cartoon picture and make it memorable. Use it in all of your marketing to help brand yourself in your main niche. Become a GURU and expert in your marketplace. Yes, it’s a good thing to be a guru because people will pay attention to you. It’s surprisingly easy to be an expert, just learn your topic.
#1 rule of public relations – toot your own horn. No one’s going to say you’re a great ___ (you fill in the blank) unless you say you’re a great ___. Selling weight loss info? Then you’re a great expert on losing weight. Selling make money info? Then you’re a great marketing or small biz or entrepreneurial expert, and so forth.
If you brand yourself to your list, you can have a small list and still make a fortune. Stop trying to please everyone, choose your exact audience and please only them. Be different. Don’t try to blend in, be an original. Stand out. Ask yourself how you are different from your competitors and why your list should open your emails before anyone else’s emails?
Create something very valuable to give away everywhere. Maybe it’s a free recording, audio shows, a book, videos or whatever. Your freebie needs to be stellar because it’s really your calling card. If they love your freebie, they’re going to want more. If they hate your freebie or simply aren’t excited by it, they’re going to unsubscribe in a heartbeat.
Give away something valuable every week like a recording or podcast to keep them coming back, hearing your voice and getting to know and respect you. Go ahead and plug something at the end, too. It keeps them attuned to the fact that you will indeed be selling to them, both through your podcasts and in your emails. If they love your 30 minutes of great content but complain about your 3 minute pitch at the end, unsubscribe them yourself – those aren’t customers, those are freebie seekers who want the moon delivered on a silver platter for nothing. Which brings me to my next point…
Fire people from your list when you need to. Someone complains that you offered to sell them a product? Remove them from your list. Someone complains you email too much? Remove them. Someone complains you don’t email enough? Now there’s a clue – send more emails. Someone demands you give them time and attention and advice and help forever and ever for free? Give them the boot.
These aren’t customers, these are people who will suck the life right out of you and your business. They typically only make up 1-2% of a list, but they will demand 110% of your time and give you nothing in return but non-stop aggravation that you do not need and cannot afford. Yes, it sounds harsh, but you can learn this lesson the easy way or the hard way.
Use this formula when writing copy: “I know your problem, here’s the solution, and I’ll prove it’s the best solution.”
Take the emotion out of business and focus on the math. People get so emotionally attached to their business, they forget the one thing that matters – math. Work on your business, not in your business.
Your ability to have courage and escape comfort zones will dictate how much you make. Your ability to have courage and escape comfort zones will dictate how much you make. Your ability to have courage and escape comfort zones will dictate how much you make. Yes, I wrote it 3 times for a reason – and I suggest you write it in 12 inch letters and post it in every room of your house – it’s that important.
There are no gimmicks in this list, no techniques that work this week but not next week. It’s all tried and true and flat out works. In fact, the information is this little list is probably worth more and has created more fortunes than the last dozen internet marketing products you’ve purchased combined – think about that. And go read the list again.

Warning: Big, bold audacious claim coming up… If you’re selling Kindle books but not using these tips, you’re losing money. It’s that simple. Why? Because these tips work wonders to increase your sales and even build your mailing list.

Get your Kindle readers onto your mailing list. Inside your book, offer a bribe so tempting your readers will leave the book, go to your website and give you their email address in exchange for the bribe. You are now building a list of buyers with whom you have instant credibility because you are the author of a book they read.

Get your Kindle prospects onto your mailing list, too. When a prospect views your Kindle book on the Amazon website, they can read the first 10% of the book online without ever purchasing. If you offer your bribe within this first 10%, you’ll get plenty of people who never purchase your book to sign up to your list to get the bribe. And if you’re really more interested in building your list than you are in selling books, then your bribe can be the audio version of your book. Thus people can get your book’s content without ever buying it.

Use a combination of the above two tactics. A list of prospects is great, a list of paying customers is even better, and a list of each is best of all. In the beginning of your book, let them know you’re offering TWO amazing bribes – one you’ll divulge right then and there, and the other one will be revealed at the end of the book. Describe both in delectable detail. This way non-buyers still go on your list, but they have a great incentive to buy your book to get your second bribe.

Email your lists when your book is free. If you use the technique of offering your book for free for a few days when it’s new, then email your lists and let them know about it. You’ll build up goodwill and your download numbers will skyrocket, making your book much more likely to appear in search results for your topic.

Use your books to advertise your books. If you’re writing several books in a series on the same subject, then inside each of your books have a section where you tell them about your other books. Don’t get too wordy on this – say just enough to get them interested to go look at them on Amazon. Then every time you write a new book, update all of your other books to include it.

Bundle your books. Take two or more of your books and bundle them into one money-saving offer.

Beef up your author page. Put plenty of great content on your author page. The more people can read about you and especially about your topic, the more likely they are to see you as the expert that can help them. Or if you sell fiction books, consider adding a book excerpt to the author page, or reviews that do or don’t appear on your Amazon listings, etc. Little known fact: The longer you can keep your prospect on your author page, the more likely they are to buy your book. Also, add an author video. Again, people are typically more likely to buy your books after they watch your video.

Make your book really stand out. People really do judge your book by its cover. In fact it’s the very first thing a prospect sees when they land on your book’s sales page. So how does it look? Does it convey professionalism and trust? Or does it appear to be someone’s first attempt at graphic design? Is the title clear and easy to read? What about the subtitle? Do the graphics or artwork go well with your topic, or do they merely confuse the viewer? Take a look at the current bestsellers for ideas on how to make your title and cover stand out and look like a ‘real’ book – not something thrown together by a newbie.

Don’t settle for just Kindle – do paperback and audio, too. Kindle books are great, but let’s face it: “Real” books lend an air of credibility to your work. So use CreateSpace to make your book into a paperback, and ACX for audio books. Then price your paperback and audiobooks at $9.99 or better. This will make your Kindle price look like a steal by comparison.

Get your fee in book sales. If you perform some kind of service like writing, speaking, consulting, coaching and so forth, you can waive your fee in exchange for them buying a certain number of copies of your paperback or hardcover book. This works especially well if you’re in the business niche and work with companies, since they can hand your book out to their employees. And if you get several companies to make their large purchases on the same day or week, it can propel your book to the bestseller list, too.

Once you make ‘bestseller,’ be sure to tell prospects. Change your book cover to add your ‘Amazon #1 Bestseller’ status as well as adding this information in a prominent place in your book description.

Drive traffic from your Kindle books to your website. We’ve already talked about building your list, but you can do more than that. Because you can insert clickable links into your Kindle books, you can send traffic to any pages you like, including your blog, your squeeze page, your social media pages and even a sales page.

Bottom Line: Using these simple methods can greatly increase your Kindle sales, build your mailing list and help you grow your online marketing and publishing empire faster!

Weird but true… In the early part of the 20th century there was a massive campaign in the U.S. to abolish alcohol. Weirder still, this campaign actually won the day, and Prohibition became the 18th amendment. This made the U.S. a dry country in 1920 until the amendment was rightfully abolished in 1933.

So how does a movement influence people to take away one of their own rights?

With smart marketing.

First, in their campaign rhetoric the Anti-Saloon League made the issue an either/or choice.

Either you’re for children or you’re for alcohol.

Either you’re for our brave boys fighting the war, or you’re for alcohol.

As one advertisement featuring a picture of Whistler’s Mother read: “Which Gets Your Vote: Mother or The Saloon? Vote Dry.”

That’s right – either you’re for mothers or you’re for alcohol.

No middle ground. You don’t want to abolish alcohol? Then you hate your children, your boys overseas and your own mother.

A campaign like that wouldn’t fly today, would it?

😉

Today you either use the advertiser’s product or you’re not sexy, not worthy, not relevant, not important, etc.

If you don’t believe me, watch a few TV commercials and see for yourself.

Of course, you’ll want to be much more subtle when using this tactic in your own campaigns, but the tactic itself works as well as ever.

Second thing they did in their campaign was to eradicate the competition.

You’re a member of a state congress and you don’t want to abolish alcohol? Then we’ll run a smear campaign on you and get someone else elected who will vote our way.

No competition means easy victory.

Translate that to today’s marketing, and we don’t mean you should photoshop pictures of your competition doing evil deeds and post them on the front page.

Instead, you eliminate all competition by inventing your own class.

For example, instead of being one of a 100,000 weight loss coaches, you become the only sexy shape expert.

Third, they enlisted their competition in their crusade, working side-by-side with politicians who drank booze as long as those same politicians would vote against drinking.

In the world of online marketing, this translates into working with your nearest competitors as long as it increases sales.

This might be in the form of joint ventures, interviews, affiliate sales and so forth. No marketer is an island, and even those who appear to be in direct competition to your interests can often help you in your quest.

Fourth, they didn’t try to convince the masses, because they didn’t need to. All they had to do was switch just enough voters to their side to gain their 51% and win the day.

In online marketing, you don’t need to win every customer, nor should you try. Some customers will buy from you no matter what, and you should reward them but you don’t need to convince them. Some will never buy from you, and there’s no need to waste any time on those folks.

It’s the ones in the middle that you want to focus your efforts on to get them converted over to customers.

Fifth, they employed a new device that showed, not told, of the ‘horrors’ of alcohol. For a nickel viewers could see something new in the world – a motion picture version of the play, “Ten Nights in a Bar Room.” In this movie a drunken husband squanders his pay on drink, his daughter is injured while trying to bring him home, the man dies of drinking and the wife despairs of her lost family.

What a great piece of propaganda for the anti-booze movement, which helped to reinforce the belief that even one drop of alcohol could destroy not just individuals, but entire families.

Pretty crazy, right? But again there’s a lesson to be learned here: Show, don’t tell. In just a few minutes of showing how ‘evil’ alcohol was, the movement gained tremendous ground in convincing and converting voters to their side.

YouTube, anyone? 🙂

Bottom Line: The techniques that influence people don’t change, they just get more sophisticated with time. What influenced people a hundred years ago can still be translated into today’s terms to increase your own conversions.